CLIENT
They Have The Range
TYPE OF CLIENT
Social Media Broadcasting
CATEGORY
Brand Identity · Digital Design
ROLE
Brand Designer & Visual Consultant
TASK
Build a brand that amplifies and celebrates vocal talent across social platforms while maintaining flexibility for evolving content
and collaborations with celebrated
and upcoming artists.
OUTCOME
Built a vibrant identity that amplified the platform’s voice and engaged over 1M followers.
Design with
Intention
Blending nostalgia and modern storytelling through music challenges and celebrity collaborations.
The visuals drew from the energy of classic album rollouts, using bold type, rich textures, and color to capture the golden era of R&B and pop—reimagined for today’s digital audience.
Where Culture Takes Center Stage
For Essence Festival’s 30th anniversary—drawing nearly half a million attendees to the Caesars Superdome in New Orleans—THTR partnered with Essence to showcase three rising artists in the Superlounge. The visual identity was crafted with intention for live-screen branding, keeping THTR’s presence visible throughout each performance and amplifying the brand’s creative voice on a national stage—aligning its forward-thinking energy with one of Black culture’s most celebrated festivals.
